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Use this tool to help focus your thinking when doing interviews. Ask yourself, do I understand:
What people care about?
Have I uncovered what is really at issue or
do I mostly have surface-level concerns and self-interests?
Do I know anything about what people’s aspirations
are when it comes to this issue, or just what frustrates
them?
People’s sense of other perspectives?
Do I understand how people sort through perspectives different from their own and what they make of these perspectives?
The tensions and emotions that people struggle with?
Do I know what might make this issue hard or emotional for people? Do I know if they hold conflicting values – for instance the desire to help others but also for people to take personal responsibility?
What people might not know?
Do I understand what people do not know and what might be standing in their way to knowing more?
Who and what “rings true”?
Do I know who people look to as an authentic source on this issue and why? What is required for stories about this issue to reflect a full sense of reality?
What progress looks like?
Do I know what people would need to see to believe progress is being made on this issue? Do I know what people can imagine doing themselves when it comes to this issue and what would seem like a stretch?